Juliet 2.0
Juliet 2.0
Wellness
End-to-end
480+ final screens
Designing an app to help people build on their love for their partners, and themselves.
Role
UX/UI Designer
Scope
User flows, prototyping,
interface design
PLATFORM
Mobile App
Type
0 → 1 product design,
dual-user experience
The Problem & Context
The Problem & Context
In the modern corporate person's life, most people have little time to nurture relationships, leading to emotional strain and burnout.
In the modern corporate person's life, most people have little time to nurture relationships, leading to emotional strain and burnout.
55% of Indians face personal burnout
55% of Indians face personal burnout
55% of Indians face personal burnout
40% face stress in their relationship due to work.
40% face stress in their relationship due to work.
40% face stress in their relationship due to work.
35% of couples say they have communication gaps with their partners.
35% of couples say they have communication gaps with their partners.
35% of couples say they have communication gaps with their partners.
The Solution
The Solution
We built an app to:
We built an app to:
Help Couples learn to understand eachother better through shared activities, workshops, games, and quizzes.
Help Couples learn to understand eachother better through shared activities, workshops, games, and quizzes.
Help Couples learn to understand eachother better through shared activities, workshops, games, and quizzes.
Subtly promote consistent communication between couples.
Subtly promote consistent communication between couples.
Subtly promote consistent communication between couples.
Bring Individuals to understand themselves better and regulate their emotions.
Bring Individuals to understand themselves better and regulate their emotions.
Bring Individuals to understand themselves better and regulate their emotions.
Scope, Discovery & Direction
Scope, Discovery & Direction
My Role
User Flows
Prototyping
Testing
Branding
Interface
Existing
Solutions?
Existing Solutions?
Existing Solutions?
A platform build primarily for couples, to help improve relationships through daily questions, games and advice.
A platform build primarily for couples, to help improve relationships through daily questions, games and advice.
Insights &
Direction
Insights & Direction
Insights & Direction
Our client directed us to create something that was:
Interactive, not boring
Gender-neutral in design
Brought the users back every day
Fun and conforting
Should cater to couples
Brought the users back every day
Built For
Two Primary
User Roles
Built For Two Primary User Roles
Built For Two Primary User Roles
Individuals
People who want to start looking after themselves and their well-being again.
Partners
Couples who want to improve their relationship, and find love in each other again.
Wireframes &
(many) Iterations
A fast track though the many changes (both small and big) the design went through before the final designs were created.
Mid-fidelity (Iteration 1 of 5)
Mid-fidelity (Iteration 3 of 5)
Hi-fidelity (Iteration 1 of 2)
Visual Language
Visual Language
Comfort
Comfort
Love
Love
Warmth
Warmth
Our client wanted to incorporate a palette that signified comfort, warmth and love, without being overly feminine.
The client had two colours in mind. We updated those to transform them into a warmer, more mellow palette.
Our client wanted to incorporate a palette that signified comfort, warmth and love, without being overly feminine.
The client had two colours in mind. We updated those to transform them into a warmer, more mellow palette.
Testing and Improvements
No clear CTA to view years except the current year
CTA doesn’t stand out against design
Not accessible: Low contrast between text and background
Early Design
Final Design
Navigation prompt user to use other features
Clear CTA to create a new Shared Dream
CTA to view and record upcoming years
Hi-fidelity Designs
Intuitive Onboarding
A detailed onboarding, with information presented in a non-overwhelming manner.
Chats & Topics
Easily customisable topics and stylised chat interfaces.
Journeys
Individual or partner wellness journeys and interactive games, used to earn Chemistry Points.
Shared Dreams
Easily customisable thumbnails and dream fields, with the option to plan dreams years in advance.
Calendar &
Important Dates
Intuitive shared calendars, with marked individual and joint events, both private and shared.
Love Feed
Easy moments of love between partners, to be looked at on a rainy day.
My Takeaway
My Takeaway
Designing a dual-experience app for wellness app like Juliet 2.0 differs a lot from designing a dual-experience maketplace platform. The former is surprisingly labour-intensive because almost EVERY single screen required designs from both users’ perspectives.
It was certainly an interesting experience though, and the kind of product problem I would love designing for again.
Designing a dual-experience app for wellness app like Juliet 2.0 differs a lot from designing a dual-experience maketplace platform. The former is surprisingly labour-intensive because almost EVERY single screen required designs from both users’ perspectives.
It was certainly an interesting experience though, and the kind of product problem I would love designing for again.
Credits
Credits
The work displayed here is the intellectual property of Nayan Sarda, and is presented for portfolio purposes only. I retain no ownership rights to this work.
The work displayed here is the intellectual property of Nayan Sarda, and is presented for portfolio purposes only. I retain no ownership rights to this work.
This project was completed in collaboration with Antara Tare, my amazing co-designer.
This project was completed in collaboration with Antara Tare, my amazing co-designer.
Designing an app that helps people fall in love again - with themselves, and with their partners.
Role
UX/UI Designer
Scope
User flows, prototyping,
interface design
PLATFORM
Mobile App
Type
0 → 1 product design,
dual-user experience
Wireframes &
(many) Iterations
A fast track though the many changes (both small and big) the design went through before the high-fidelity designs were created.
Mid-fidelity (Iteration 1 of 5)
Mid-fidelity (Iteration 3 of 5)
Hi-fidelity (Iteration 1 of 2)
Hi-fidelity Designs
Intuitive Onboarding
A detailed onboarding, with information presented in a non-overwhelming manner.
Chats & Topics
Easily customisable topics and stylised chat interfaces.
Journeys
Individual or partner wellness journeys and interactive games, used to earn Chemistry Points.
Shared Dreams
Easily customisable thumbnails and dream fields, with the option to plan dreams years in advance.
Love Feed
Easy moments of love between partners, to be looked at on a rainy day.
Calendar &
Important Dates
Intuitive shared calendars, with marked individual and joint events, both private and shared.
Testing and
Improvements
No clear CTA to view years except the current year
CTA doesn’t stand out against design
Not accessible: Low contrast between text and background
Initial Design
Updated Design
Navigation prompt user to use other features
Clear CTA to create a new Shared Dream
CTA to view and record upcoming years
Accessible text, with good contrast and oo overlapping images
Wireframes &
(many) Iterations
A fast track though the many changes (both small and big) the design went through before the high-fidelity designs were created.
Mid-fidelity (Iteration 1 of 5)
Mid-fidelity (Iteration 3 of 5)
Hi-fidelity (Iteration 1 of 2)
Testing and Improvements
No clear CTA to view years except the current year
CTA doesn’t stand out against design
Not accessible: Low contrast between text and background
Initial Design
Updated Design
Navigation prompt user to use other features
Clear CTA to create a new Shared Dream
CTA to view and record upcoming years
Accessible text, with good contrast and oo overlapping images
Hi-fidelity Designs
Intuitive Onboarding
A detailed onboarding, with information presented in a non-overwhelming manner.
Chats & Topics
Easily customisable topics and stylised chat interfaces.
Journeys
Individual or partner wellness journeys and interactive games, used to earn Chemistry Points.
Shared Dreams
Easily customisable thumbnails and dream fields, with the option to plan dreams years in advance.
Love Feed
Easy moments of love between partners, to be looked at on a rainy day.
Calendar &
Important Dates
Intuitive shared calendars, with marked individual and joint events, both private and shared.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.