Organ Donation
(By Mitt Arv)
Fintech
Health Tech
Currently Live
Designing a feature about death that feels like an act of love.
Role
UX/UI Designer
Scope
User flows, prototyping,
interface design
PLATFORM
Mobile App
Type
0→1 feature design within an existing product
The Problem & Context
The Problem & Context
India has one of the lowest organ donor rates in the world. Moreover, a majority of transplants don't take place because doctors aren't aware that a patient has pledge to donate their organs.
India has one of the lowest organ donor rates in the world. Moreover, a majority of transplants don't take place because doctors aren't aware that a patient has pledge to donate their organs.
0.000001%
of India pledges to donate their organs.
0.000001%
of India pledges to donate their organs.
Only 10% potential donors are identified by doctors in time.
Only 10% potential donors are identified by doctors in time.
30-40% of families refuse donation due to stigma and myths.
30-40% of families refuse donation due to stigma and myths.
The Solution
The Solution
We built a feature into our app to:
We built a feature into our app to:
Help users keep their family members in the loop about their donation pledge
Educate users about donations, and potentially reduce the stigma and hesitance surround organ donation
Scope, Discovery & Direction
Scope, Discovery & Direction
My Role
My Role
User Flows
User Flows
Prototyping
Prototyping
Testing
Testing
Branding
Branding
Interface
Interface
Existing
Solutions?
Existing Solutions?
Existing Solutions?
A number of registries for organ donation exist in the country. NOTTO is a government registry, and the most popular. Various other private and hospital registries (like MOHAN) also exist.
A number of registries for organ donation exist in the country. NOTTO is a government registry, and the most popular. Various other private and hospital registries (like MOHAN) also exist.
Insights &
Direction
Insights & Direction
Insights & Direction
We wanted to create something that:
We wanted to create something that:
Made organ donation less scary
Educated users
Highlighted the importance of planning ahead
Highlighted planning ahead
Made them process of pledging easier
Made pledging easier
Visual Language
The palette made use of the brand colours of Mitt Arv, while focussing mainly on the secondary colours of red and orange to differentiate the feature from the main product.
Main Hi-Fidelity
Feature Designs
Donor Card Details
Upload an existing donor card
The donor card can be created on NOTTO, or a similar platform.
Add in health details
Details regarding a donation match
Choose the organ/s to pledge
Specifying the body part/s to be donated
Other minimal required personal details
General details about the user
Save your pledge!
Donor card
With the most important details displayed
Share your pledge
To prompt timely sharing, so the pledge can be used at the right time.
Testimonials from donors and receivers
To help users empathise and understand easier.
Visual statistics
To simplify the problem, and help emphasise how large the gap is between organ availability and requirement.
Footer quote
Footers are usually left to websites, but provide a nice tough to apps as well.
Landing Screen
The Story Behind
the Feature
The Story
Behind the Feature
While this was one of my smallest projects, it was probably the most interesting one to work on.
Most of my work tends to revolve around designing for a product, with business goals in mind.
This feature though, was designed with only users in mind. The company wasn't directly making a profit from including this - it wasn't a main product offering - but it was a feature we thought would help.
A big roadblock in the organ donation process right now is the simple fact that family members of donors aren't always informed of their wish to donate. Due to this, doctors aren't informed on time, and the time interval during which donation occurs expires.
With the main Mitt Arv product, we were already forming a digital link between family members and close friends. So, why couldn't we use this link to help the organ donation process get smoother, and educate people on pledging at the same time?
And so, this feature was born.
While this was one of my smallest projects, it was probably the most interesting one to work on.
Most of my work tends to revolve around designing for a product, with business goals in mind.
This feature though, was designed with only users in mind. The company wasn't directly making a profit from including this - it wasn't a main product offering - but it was a feature we thought would help.
A big roadblock in the organ donation process right now is the simple fact that family members of donors aren't always informed of their wish to donate. Due to this, doctors aren't informed on time, and the time interval during which donation occurs expires.
With the main Mitt Arv product, we were already forming a digital link between family members and close friends. So, why couldn't we use this link to help the organ donation process get smoother, and educate people on pledging at the same time?
And so, this feature was born.
Credits
Credits
The work displayed here is the intellectual property of Mitt Arv, and is presented for portfolio purposes only. I retain no ownership rights to this work.
The work displayed here is the intellectual property of Mitt Arv, and is presented for portfolio purposes only. I retain no ownership rights to this work.
This project was completed in collaboration with Kashika Gupta, my fabulous colleague in the Product team.
This project was completed in collaboration with Kashika Gupta, my fabulous colleague in the Product team.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Organ Donation
(By Mitt Arv)
Fintech
Health Tech
Currently Live
Designing a feature about death that feels like an act of love.
Designing a feature about death that feels like an act of love.
Role
UX/UI Designer
Scope
User flows, prototyping,
interface design
PLATFORM
Mobile App
Type
0 → 1 feature design within an existing product
Main Hi-Fidelity
Feature Designs
Upload an existing donor card
The donor card can be created on NOTTO, or a similar platform.
Add in health details
Details regarding a donation match
Choose the organ/s to pledge
Specifying the body part/s to be donated
Other minimal required personal details
General details about the user
Save your pledge!
Donor Card
Details
Donor card
With the most important details displayed
Share your pledge
To prompt timely sharing, so the pledge can be used at the right time.
Testimonials from donors and receivers
To help users empathise and understand easier.
Visual statistics
To simplify the problem, and help emphasise how large the gap is between organ availability and requirement.
Footer quote
Footers are usually left to websites, but provide a nice tough to apps as well.
Landing Screen
Visual Language
Brand
Empathy
Warmth
The palette made use of the brand colours of Mitt Arv, while focussing mainly on the secondary colours of red and orange to differentiate the feature from the main product.
Main Hi-Fidelity
Feature Designs
Donor card
With the most important details displayed
Share your pledge
To prompt timely sharing, so the pledge can be used at the right time.
Testimonials from donors and receivers
To help users empathise and understand easier.
Visual stats
To simplify the problem, and help emphasise how large the gap is between organ availability and requirement.
Footer quote
Footers are usually left to websites, but provide a nice tough to apps as well.
Landing
Screen
Upload an existing donor card
The donor card can be created on NOTTO, or a similar platform.
Add in health details
Details regarding a donation match
Choose the organ/s to pledge
Specifying the body part/s to be donated
Other minimal required personal details
General details about the user
Save your pledge!
Donor Card
Details
Visual Language
Brand
Empathy
The palette made use of the brand colours of Mitt Arv, while focussing mainly on the secondary colours of red and orange to differentiate the feature from the main product.