PEM
(Payments Expert Marketplace)
PEM
(Payments Expert Marketplace)
Fintech
0 → 1
Currently Live
Designing a two-sided marketplace, catered to Payments professionals and businesses.
Designing a two-sided marketplace, catered to Payments professionals and businesses.
Role
Lead UX/UI Designer
Scope
User flows, prototyping,
testing, interface design
PLATFORM
Mobile App
Type
0 → 1 product design,
dual-user experience
The Problem & Context
The Problem & Context
The payments industry runs on expertise and connections, but there isn’t a formal marketplace present for this niche yet.
The payments industry runs on expertise and connections, but there isn’t a formal marketplace present for this niche yet.
Companies
want to enter new marketplaces, with no prior regional experience.
Companies
want to enter new marketplaces, with no prior regional experience.
Payments veterans
share knowledge through informal networks and referrals.
Payments veterans
share knowledge through informal networks and referrals.
Business Owners
looking for real guidance have no reliable way to find vetted experts.
Business Owners
looking for real guidance have no reliable way to find vetted experts.
The Solution
The Solution
We built a platform to:
We built a platform to:
Provide payments veterans with a platform to share their expertise.
Provide payments veterans with a platform to share their expertise.
Help Companies & business owners get access to reliable information, catered to their needs.
Help Companies & business owners get access to reliable information, catered to their needs.
Scope, Discovery & Direction
Scope, Discovery & Direction
My Role
My Role
User Flows
User Flows
Prototyping
Prototyping
Testing
Testing
Branding
Branding
Interface
Interface
Existing
Solutions?
Existing Solutions?
Existing Solutions?
A generalised freelance consulting platform used by some members in the Payments community.
A generalised freelance consulting platform used by some members in the Payments community.
Insights &
Direction
Insights & Direction
Insights & Direction
The insights and direction for the MVP came from the brilliant minds of the company’s two co-founders. They wanted something:
The insights and direction for the MVP came from the brilliant minds of the company’s two co-founders. They wanted something:
Payments industry specific
Built for a global market
Frincionless to use
Targeted solutions
Payments specific AI
Built For
Two Primary
User Roles
Built For Two Primary User Roles
Built For Two Primary User Roles
Knowledge Seekers
Knowledge Seekers
Finance teams trying to enter new markets, and navigate payments strategy.
Experts
Experts
Specialists who consult informally, but want a reliable, credible method to monetize it.
Wireframes &
(many) Iterations
Wireframes &
(many) Iterations
A fast track though the many changes (both small and big) the design went through before the high-fidelity designs were created.
A fast track though the many changes (both small and big) the design went through before the high-fidelity designs were created.
A fast track though the many changes (both small and big) the design went through before the high-fidelity designs were created.
Lo-fidelity (Iteration 1 of 3)
Lo-fidelity (Iteration 1 of 3)
Lo-fidelity (Iteration 1 of 3)
Mid-fidelity (Iteration 1 of 6)
Mid-fidelity (Iteration 1 of 6)
Mid-fidelity (Iteration 1 of 6)
Mid-fidelity (Iteration 6 of 6)
Mid-fidelity (Iteration 6 of 6)
Mid-fidelity (Iteration 6 of 6)
Visual Language
Visual Language
Professional
Professional
Trustworthy
Trustworthy
Payment professionals work in a tech-adjuscent setting, but their design preferences tend to ere on the side of traditionally corporate visuals.
The colours, fonts and graphics were chosen to create a visual language that was corporate toned, but fresh enough to look modern.
Payment professionals work in a tech-adjuscent setting, but their design preferences tend to ere on the side of traditionally corporate visuals.
The colours, fonts and graphics were chosen to create a visual language that was corporate toned, but fresh enough to look modern.
Testing and Improvements
Testing and Improvements
I spoke to
people who:
I spoke to people who:
I spoke to people who:
Were the same age group as my target audience
Had at least a little experience with setting up meetings/calls
Were the same age group as my target audience
Had at least a little experience with setting up meetings/calls
Easily overlooked
expert timezone
Cost hidden for other call duration options
Espert's timezone needed to be manually calculated
Steps for changing order not clear
Initial Design
Initial Design
11/13 found it confusing to use
11/13 found it confusing to use
Updated Design
12/13 found it easy to understand
Pricing for all durations shown directly
Both timezones shown for easy comparison
Expert's timezone emphasised for more appropriate time selection, and less call cancellations
Clearer instruction
Preference order
marked clearly
Updated Design
12/13 found it easy to understand
Pricing for all durations shown directly
Both timezones shown for easy comparison
Expert's timezone emphasised for more appropriate time selection, and less call cancellations
Clearer instruction
Preference order
marked clearly
Easily overlooked
expert timezone
Cost hidden for other call duration options
Espert's timezone needed to be manually calculated
Steps for changing order not clear
Initial Design
11/13 found it confusing to use
Updated Design
12/13 found it easy to understand
Pricing for all durations shown directly
Both timezones shown for easy comparison
Expert's timezone emphasised for more appropriate time selection, and less call cancellations
Clearer instruction
Preference order
marked clearly
Hi-fidelity Designs
Hi-fidelity Designs
Frictionless Sign Up
Frictionless Sign Up
An accessible sign up interface, with prompts for fast form completion.
An accessible sign up interface, with prompts for fast form completion.
PEM’s Chat AI
PEM’s Chat AI
A familiar chat interface, with clearly structured cards for better scanning.
A familiar chat interface, with clearly structured cards for better scanning.
Booking an Expert
Consultation
Booking an Expert
Consultation
An intuitive interface refined by testing, with extensive information presented in a structured, clear manner.
An intuitive interface refined by testing, with extensive information presented in a structured, clear manner.
Using Payment Nuggets
Using Payment Nuggets
Simple way to add and revoke Payment Nuggets.
Simple way to add and revoke Payment Nuggets.
Two-way Feedback
Two-way Feedback
Quick, immediate feedback from both parties after a call is concluded.
Quick, immediate feedback from both parties after a call is concluded.
My Takeaway
My Takeaway
The payments community is a fascinating mix old and new - traditional design sense, while working adjacent to modern tech.
The payments community is a fascinating mix old and new - traditional design sense, while working adjacent to modern tech.
In an ideal scenario, I would have invested time into deeper user research, but due to the time sensitive nature of the product, the ideas of the co-founders and common design patterns made up the base of my design decisions.
The design that did come to creation though was remarkably detailed for the time available, and I’m super proud of how it turned out.
In an ideal scenario, I would have invested time into deeper user research, but due to the time sensitive nature of the product, the ideas of the co-founders and common design patterns made up the base of my design decisions.
The design that did come to creation though was remarkably detailed for the time available, and I’m super proud of how it turned out.
Credits
Credits
The work displayed here is the intellectual property of Travel & Payments and is presented for portfolio purposes only. I retain no ownership rights to this work.
The work displayed here is the intellectual property of Travel & Payments and is presented for portfolio purposes only. I retain no ownership rights to this work.
This project was completed in collaboration with the absolutely brilliant Komal Krishna, my colleague from the Tech team.
This project was completed in collaboration with the absolutely brilliant Komal Krishna, my colleague from the Tech team.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.
Althea D’Silva
Product Designer
Product ideas can be complex. I translate them into designs that are simple to understand, and frictionless to use.
LETS WORK TOGETHER!
Powered by curiosi(tea)
And a good cup of chai.